Privacy Policy

This Privacy Policy outlines how we collect, use, process, store, and transfer your personal information, taking into account the Personal Information Protection Law of the People's Republic of China (PIPL), the General Data Protection Regulation (GDPR) of the European Union, the California Consumer Privacy Act (CCPA), and other applicable global data protection standards.

By using our website or submitting your information through our forms, you acknowledge the practices described in this policy. For any inquiries, please contact us at sales@longg.com.

1. Information We Collect and Legal Bases

We collect personal information that is reasonably necessary for business communication, responding to inquiries, and improving our services. Depending on how you interact with us, we may collect:

• Identity and Contact Data: Your name, company name, job title, country/region, email address, and telephone/WhatsApp number when you voluntarily submit an inquiry or contact us.
• Technical and Usage Data: IP address, browser type, operating system, referral source, page views, and website navigation paths collected via cookies and server logs.

Our legal bases for processing this data include: taking steps to enter into commercial discussions (responding to your product inquiries), pursuing our legitimate business interests, and obtaining your consent where applicable.

2. How We Use, Share, and Retain Your Information

We use your data for legitimate commercial purposes, including:

• To process your inquiries, provide professional product recommendations, and send quotations or catalogs.
• To optimize our website performance and user experience.
• To communicate commercial updates or product launches (subject to your right to opt-out).

Data Retention: We will retain your personal information only for as long as is reasonably necessary to fulfill the commercial purposes for which it was collected, or to comply with applicable legal, regulatory, or reporting requirements.

Data Sharing Limitations: Except as described in this policy, required by law, or necessary to complete a business transaction, we do not sell, rent, or distribute your personal data to third parties. We may share your information with trusted third-party partners (such as web hosting and analytical services) who assist us in operating our website, subject to standard confidentiality practices.

3. Cross-Border Data Transfer (PIPL & GDPR Compliant)

As a global commercial furniture manufacturer based in China, any personal data we collect from you will be transferred to, stored, and processed by Guangzhou Longg Furniture Co., Ltd in Guangzhou, China. We take appropriate technical and administrative security measures to safeguard your personal data and ensure it receives a reasonable and compliant level of protection during transfer and storage.

4. No Online Payment or Transactions

Please note that www.longg.com is primarily an informational B2B showcase website. We do not process online transactions, and we do not request or store credit card or financial payment credentials on this website. Please refrain from submitting sensitive financial details through our contact forms.

5. Cookies and Opt-Out Options

We use cookies to analyze web traffic and personalize your browsing experience. You can choose to accept or decline non-essential cookies through your browser settings or via our Cookie Consent Banner.

6. Your Rights

We respect your rights over your personal data under applicable local laws (such as GDPR, CCPA, or PIPL). Depending on your jurisdiction, you may have the right to request access to, correction of, or deletion of your personal data, or withdraw your consent. To exercise these rights, please contact us at sales@longg.com.

7. Children's Privacy

Our website and products are intended for professional business-to-business (B2B) audiences. We do not knowingly collect information from children under the age of 16. If we learn that such data has been collected, we will take steps to remove it.

8. Contact Us

For any privacy-related inquiries or data requests, please contact us: